Stats | Canadian Internet Reference Guide
Top search engine placement for any Internet company is essential!
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- 17 million Canadians are connected to the Internet
- 72% of Canadian adults are online
- 91% of Canadian Internet users say they go online to research product information
- 85% of all Internet traffic coming from Search Engines
Canadian Online Consumer Profile & Behaviour
- Average age: 42.5 years
- Average income: $71,600
- Amount spent online in past 3 months: $405
- 91% of Canadians say they go online to get information about products to buy.
Growing Business Connection
- According to Forrester Research, 90% of Canadian businesses in 2001 felt that the Internet was somewhat important to their company, even critical. For 2003, this number hit 97%.
- According to Statistics Canada, 24% of small businesses have Web sites, 57% of medium-sized businesses have them, and 74% of large companies have a corporate Web site.
Canadian advertisers continue to take their advertising efforts online in ever-increasing
- Canadian sales that were expected to be directly related to the merchant's web site in 2002: 20%.
- Fifty percent of Canadian Internet users have a TV and a computer in the same room, and 80% of these people often use both at the same time!
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